Bengaluru, June 23, 2025 — Brigade Enterprises Ltd, one of South India’s leading real estate developers, is preparing for a new phase of strategic growth, focusing on greenfield opportunities and the public listing of its hospitality division.
The company is aiming to attract long-term investors while maintaining a conservative and disciplined sales approach, even amid increasing competition and market demand.
Strategic Shift Towards Long-Term Buyers
Pavitra Shankar, Managing Director of Brigade Enterprises, stated that the firm is deliberately avoiding aggressive sales tactics like 10:90 payment schemes, subvention offers, or bulk-booking discounts. “We still put out payment schedules and requirements for the customer to stay invested in the project in a very conservative manner. So even if it is an NRI buyer, I’m not going to offer a 10:90 scheme,” she said, highlighting the company’s emphasis on buyer commitment and stable cash flows over short-term sales spikes.
This approach, Brigade believes, fosters genuine homebuyer engagement rather than speculative buying—a strategy that may help sustain momentum across project lifecycles.
Brigade Hotel Ventures IPO in the Pipeline
As part of its value-unlocking strategy, Brigade is also working toward taking its hospitality arm, Brigade Hotel Ventures, public. The IPO is expected to raise fresh capital and create long-term shareholder value. The hospitality vertical currently includes several high-end properties operated under renowned global brands.
The public listing, Shankar noted, is not just about fundraising but about repositioning the group’s portfolio for future growth and investment agility.
Eyeing Greenfield Development
In addition to reinforcing its presence in Bengaluru and other major southern cities, Brigade is actively scouting greenfield development opportunities across emerging regions. The company’s expansion plans include diversifying into new geographies and asset classes, allowing it to capitalize on demand beyond its traditional strongholds.
The move into greenfield ventures signals a long-term growth agenda focused on sustainable development and asset creation from the ground up.
Market Performance
Brigade Enterprises’ shares opened the day marginally higher at around ₹1,146, reflecting investor optimism following recent strategic announcements. Market observers expect the company’s disciplined pricing and expansion into new verticals to support steady performance in the coming quarters.
With a clear focus on long-term value creation, conservative sales models, and upcoming expansion through its hospitality IPO and greenfield projects, Brigade Enterprises is positioning itself as a stable yet forward-looking player in India’s dynamic real estate sector.
Industry watchers will be closely monitoring the timing and scale of the IPO, as well as the company’s execution capabilities in new markets.
Source: https://www.business-standard.com/
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