Greater Noida — In a major step to deepen its footprint in North India’s luxury housing segment, Sobha Ltd has announced a ₹800 crore investment in a new high-end residential project in Greater Noida’s Sector 36. The project, named Sobha Aurum, will feature two elegantly designed towers and mark the company’s first-ever residential foray into this rapidly growing micro-market of NCR.
With regulatory clearances secured from UP-RERA, the development signals Sobha’s intent to bring its signature blend of luxury, quality, and customer-centric design to the Delhi-NCR region.
Inside Sobha Aurum: Premium Homes with a Strategic Edge
Spread across 3.46 acres, Sobha Aurum will offer a total of 420 units across various configurations, including 1, 2, 3, and 4 BHK homes. Apartment sizes range from 739 sq ft to over 2,300 sq ft, catering to both upwardly mobile professionals and luxury-seeking families.
The pricing begins at ₹1.12 crore and goes up to ₹3.48 crore, with a per sq ft rate of approximately ₹14,000—reflecting the project’s premium positioning in the luxury segment. The total built-up area is close to 9.3 lakh sq ft, making it a prominent addition to the region’s high-end housing landscape.
Expanding Beyond the South: Sobha’s North India Strategy
This new project marks Sobha’s fifth in the Delhi-NCR region, following successful ventures such as Sobha International City in Gurugram. The company acquired the Greater Noida land parcel through a competitive bidding process for about ₹160 crore, indicating a long-term commitment to the region’s real estate market.
According to Jagadish Nangineni, Managing Director of Sobha Ltd,
“Greater Noida offers a compelling mix of infrastructure growth, connectivity, and evolving buyer preferences. With Sobha Aurum, we aim to deliver a landmark address that embodies our values of excellence and trust, while meeting the aspirations of modern homebuyers.”
A Closer Look at Sobha Ltd
Sobha Ltd, established in 1995 and headquartered in Bengaluru, is widely recognized for its quality-first approach and end-to-end execution model. Unlike most developers, Sobha follows a backward-integrated model—meaning it handles everything from design to construction in-house. This results in consistent quality, tighter control over timelines, and higher customer satisfaction.
Having delivered more than 145 million square feet of residential and commercial spaces across India, Sobha is a benchmark name in luxury real estate. The company is especially known for its attention to architectural detail, premium specifications, and transparent dealings.
The launch of Sobha Aurum reflects the brand’s strategy of entering high-potential urban corridors and reinforcing its national presence beyond its traditional South Indian strongholds.
Also read, Arkade Developers Secures Redevelopment Rights for Nutan Ayojan Society in Mumbai
Why Greater Noida? Market Trends and Infrastructure Growth
Greater Noida, once viewed as a peripheral market, has rapidly transformed into one of NCR’s most promising real estate hubs. Upcoming infrastructure projects such as the Noida International Airport in Jewar, expansion of the metro network, and multi-lane expressways have significantly improved connectivity and investor confidence.
According to industry reports, there has been a sharp uptick in demand for luxury homes in NCR post-pandemic. Properties priced above ₹2.5 crore, which once formed a niche segment, now account for a major share of new launches—indicating a shift toward aspirational and lifestyle-focused housing.
Sobha’s entry is expected to raise the bar for construction quality and customer expectations in the region.
Key Project Takeaways
| Feature | Details |
|---|---|
| Project Name | Sobha Aurum |
| Location | Sector 36, Greater Noida |
| Investment | ₹800 crore |
| Total Units | 420 apartments across 1 to 4 BHK |
| Unit Sizes | 739 sq ft – 2,300+ sq ft |
| Price Range | ₹1.12 crore to ₹3.48 crore |
| Land Area | 3.46 acres |
| Built-up Area | ~9.3 lakh sq ft |
| Price per Sq Ft | Approx. ₹14,000 |
| Developer | Sobha Ltd |
| USP | Premium construction, branded lifestyle, high capital appreciation potential |
Also Read, Prestige and Arihant Acquire 3.48-Acre Land in Velachery for Rs 361 Crore
Conclusion: A Bold Bet on the Future of Luxury in NCR
With Sobha Aurum, Sobha Ltd is making more than just a real estate investment—it’s placing a bold bet on the future of urban living in Greater Noida. Backed by deep industry experience, a stellar reputation, and a commitment to design excellence, the company’s newest project is poised to redefine luxury benchmarks in the region.
As the demand for quality living spaces surges and infrastructure continues to evolve, Sobha Aurum may very well become one of the most sought-after addresses in North India.