Hiranandani Communities, a subsidiary of the Niranjan Hiranandani Group, has announced its entry into the senior living housing segment with the launch of Elements, a dedicated residential project at Hiranandani Parks in Oragadam, Chennai. The company has committed an investment of ₹300 crore for the development, marking a significant expansion of its residential portfolio.
Spread across 4.5 acres, the project will feature around 400 senior-friendly residences designed to offer comfort, safety, and community living for senior citizens. The homes are priced from approximately ₹60 lakh onwards. The total built-up area is nearly one million sq ft, and construction will be executed in two phases.
Hiranandani Communities has partnered with GTB Group for this venture. The collaboration aims to create an ecosystem that caters specifically to the needs of senior residents, offering a wide range of facilities such as medical support, recreational spaces, and accessibility features.
The Elements project is part of the larger Hiranandani Parks township, which spans around 360 acres in Oragadam — one of Chennai’s fastest-growing real estate hubs. The integrated township already houses over 1,500 completed apartments, plotted developments, and retail infrastructure. With this addition, the developer expects to strengthen its presence in the Chennai market.
According to company officials, the overall Hiranandani Parks township is expected to generate a revenue potential of nearly ₹4,000 crore in the coming years. The senior living segment is anticipated to play a key role in meeting the rising demand for specialized housing in India, driven by demographic shifts and lifestyle preferences.
This move highlights a growing trend among leading developers to diversify into niche housing categories such as senior living, co-living, and wellness-based homes, particularly in urban centers like Chennai.
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