In what’s being seen as a strong vote of confidence in East Bengaluru’s growth potential, Assetz Property Group has quietly closed a deal for an 11.5-acre parcel along the Old Madras Road–Hoskote stretch. The company is planning a high-end residential project on the site, which could generate sales worth over ₹1,400 crore once fully developed, according to people tracking the deal.
The land deal isn’t just another acquisition—it’s part of a broader strategy by Assetz to deepen its presence in emerging parts of the city. Partnering with Vanshee Builders & Developers and backed by Motilal Oswal Alternates, the upcoming development will include close to 800 upscale apartments, totalling around 1.4 million sq. ft. of built-up space. According to people familiar with the matter, the location, size, and brand backing make this one of the more talked-about deals in the area this year.
Institutional Backing & Execution Strength
This acquisition is supported by a ₹125 crore investment from Motilal Oswal Alternates—a notable domestic real estate credit fund—as part of its sixth real estate fund, which raised ₹2,000 crore in total. Assetz’s executive director, Sunil Pareek, highlighted the company’s land acquisition philosophy:
“Strategic land acquisition has always been fundamental to our development approach … In the past two years alone, we’ve secured a pipeline of 17 million sq ft across 19 projects with the potential to deliver 9,000 homes. With 10 launches planned this year, we aim to deliver long‑term value to our buyers and communities alike.”
Anand Lakhotia, Managing Director and Co-head (Real Estate) at Motilal Oswal Alternates, added that the investment reflects confidence in Assetz’s execution capabilities, governance standards, and shared vision of professional, high-quality residential platforms.
Footprint and Growth Strategy
Over the years, Assetz has quietly grown into one of the more consistent players in Bengaluru’s real estate scene. Since starting out in 2006, the developer has put out a mix of residential and commercial projects that now add up to over 15 million square feet. And they’re not slowing down anytime soon.
At present, the company’s residential pipeline includes 46 projects—some already delivered, others either launched or waiting in the wings. Together, they represent around 45 million sq ft of development. In just the last couple of years, Assetz has picked up 16 land parcels across the city—roughly 200 acres in all. That land bank is expected to fuel a ₹15,000 crore development pipeline, potentially adding over 7,500 new homes across various growth corridors in Bengaluru.
Of this pipeline, about 3 million sq ft has already been launched, while another 6.5 million sq ft is scheduled for launch in FY26 across ten new projects, expected to add ₹7,000 crore worth of inventory to the market.
Premier East Bengaluru: A Strategic Locale
Once considered a peripheral stretch, the Old Madras Road corridor in East Bengaluru has quickly become one of the city’s hottest residential pockets. Better road connectivity, a growing number of schools and hospitals, and the easy commute to IT hubs have all played a part in its transformation. Developers have taken note, and Assetz is no exception. The company already has a few well-known projects in the area—like Marq, Sun & Sanctum, and Bloom & Dell—which have helped it build a solid reputation with homebuyers in this part of town.
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