Prestige Group is adjusting its strategy to balance its luxury housing portfolio with a stronger focus on mid-income residential projects, even as high-end property demand continues to show momentum. The company believes that while luxury homes cater to niche buyers, volume growth will come from more affordable segments.
In the July–September quarter of 2025, residential sales across India’s top seven cities declined by 9% year-on-year, but the overall value of housing transactions rose by 14%, driven largely by luxury segment demand. Against this backdrop, Prestige plans to build a greater number of “relatively affordable” homes to reach a wider buyer base.
For the fiscal year 2025–26, Prestige has set a target of ₹27,000 crore in residential sales. In FY25, the company recorded sales of ₹17,023 crore, indicating an aggressive push in project launches and launch pipeline expansion. Among top listed developers, Prestige also reported ₹12,126 crore in sales in the recent quarter, driven by large-ticket launches and strong performance in markets such as Bengaluru and NCR.
Prestige’s upcoming project launches include smaller apartments priced in the ₹1.5–2.5 crore bracket, tailored to homebuyers who seek premium quality but with attainable budgets. The company plans to roll out such units in its Raintree Park development, which had earlier seen ultra-premium offerings. In Mumbai, it also intends to launch suburban projects in Dahisar focusing on lower-ticket sizes between ₹1.7–1.8 crore.
In addition to apartments, Prestige is expanding its plotted development portfolio, with several projects spanning 100–150 acres and a combined gross development value (GDV) exceeding ₹3,500 crore.
By adjusting its product mix to include both luxury and mid-income housing, Prestige aims to deepen its market reach across its multi-city footprint of Bengaluru, Mumbai, Chennai, and beyond. The coming quarters will reveal how successfully the company navigates this portfolio recalibration amid changing buyer demand.
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