Home / Market Analysis / The Prestige City Resale | Sarjapur Road – A Success Story in Real Estate Investment

The Prestige City Resale | Sarjapur Road – A Success Story in Real Estate Investment

The Prestige City Sarjapur Road - A Success Story in Real Estate Investment
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In the dynamic real estate landscape of Bengaluru, one project has stood out not only for its scale and planning but also for the exceptional returns it has delivered to early investors. The Prestige City, located on Sarjapur Road, has proven to be a goldmine for buyers who invested early in plots, apartments, or villas. Developed by the reputable Prestige Group, this integrated township has seen prices soar over the last few years, offering capital appreciation well above market norms.

What makes this project unique is not just the high-end infrastructure or strategic location but the sheer volume and consistency of returns across asset classes. Whether it was a compact 1 BHK apartment, a luxurious villa, or a plot in the township, every investment category has witnessed remarkable growth in value. Let’s take a detailed look at how this growth unfolded.

Strategic Location: The Power of Sarjapur Road

The real driver behind the appreciation in Prestige City’s real estate value is its prime location. Sarjapur Road has grown into a powerful micro-market in East Bengaluru, fueled by rapid IT development, infrastructure upgrades, and increasing demand for quality residential options.

Sarjapur is strategically positioned with easy connectivity to Whitefield, Electronic City, Marathahalli, and Outer Ring Road (ORR) — all key employment and business hubs. In addition, the upcoming Peripheral Ring Road and Metro connectivity are set to elevate the accessibility quotient of this region even further.

Moreover, the presence of top schools, hospitals, malls, and IT parks has made Sarjapur Road a preferred choice for end-users and investors alike. Prestige City came in at the right time, riding this infrastructural and locational wave, and was priced attractively at launch — making it a win-win for early adopters.

Plotted Development: 3x Returns in 4 Years

One of the standout performers in Prestige City has been the plotted development segment. Launched in 2021 at around ₹5,000 per square foot, these plots were snapped up quickly by savvy investors who understood the potential of land value in this region.

Today, the market price for plots within the township stands between ₹16,000 and ₹18,000 per sq.ft, marking a stunning 3x to 3.6x appreciation in just four years. This kind of performance is rare, even in a bullish real estate market, and speaks volumes about the project’s strategic importance and future potential.

Plots tend to appreciate faster than built properties, especially in fast-developing areas. What worked in Prestige City’s favor was the branding, gated community setup, seamless infrastructure, and clear legal title — all critical factors for investors looking for safe and high-return land investment.

Apartments: Returns Across All Configurations

Apartments in Prestige City were launched at highly competitive prices in a segment-starved market. As a result, they saw quick absorption and high resale demand over the years. Here’s how each configuration has performed since its launch:

1 BHK Units

The compact 1 BHK units were initially priced at ₹39 lakhs and are now being resold at ₹75 to ₹80 lakhs, offering a near 100% return. These homes attracted young professionals and investors looking for rental income, and their affordability made them a hot ticket item.

2 BHK Units

Launched in the range of ₹58–65 lakhs, the 2 BHK apartments now command a resale value of ₹1.20 to ₹1.40 crore. This translates to an appreciation of 2x to 2.4x in under four years. The spacious layouts and amenities within the township have made them a preferred choice for nuclear families.

3 BHK Units (2 Toilets)

These were originally priced at ₹75–85 lakhs. Today, their resale value stands at ₹1.75 to ₹1.85 crore, offering an impressive 2.2x return. The strong appreciation here is attributed to a growing demand from middle-income families looking to upgrade their lifestyle.

3 BHK Units (3 Toilets)

Slightly more premium, these homes launched at ₹1.45 to ₹1.55 crore. Their current resale value is around ₹2.10 crore or higher, offering a 40–45% appreciation. While not as steep as lower configurations, these homes cater to a niche buyer profile that values space and comfort over pricing.

3 BHK Large

This larger configuration started at ₹1.60 to ₹1.80 crore and is now priced between ₹2.50 and ₹2.75 crore, indicating a 55% appreciation. These homes attracted buyers seeking luxury within a community ecosystem, and the larger carpet area and premium fittings justified the pricing.

Across all apartment types, what remains consistent is the value creation. Whether it’s rental yield or capital gains, Prestige City apartments have emerged as strong performers in Bengaluru’s residential real estate.

Villas: Doubling in Value in Premium Segment

Prestige Group also launched luxury villas within the township as part of its vision to offer something for every buyer segment. These villas were originally priced at around ₹2.99 crore. As of 2025, their resale value ranges from ₹6 crore to ₹7.2 crore, depending on the location, size, and customizations — delivering more than 2x returns.

Luxury villas often cater to HNIs (High Net-worth Individuals), NRI investors, and senior professionals seeking privacy with the comfort of a gated community. The demand for such homes grew post-COVID, as preferences shifted toward independent living within managed communities. Prestige City’s branding and clubhouse facilities made these villas particularly attractive, thereby justifying the steep appreciation.

Prestige Group: A Brand that Drives Appreciation

Beyond the numbers, much of this success can be attributed to the legacy of Prestige Group and execution track record. Known for timely delivery, legal transparency, and customer-centric design, Prestige has consistently created value for its buyers.

Their ability to develop and manage a 160+ acre township with schools, retail zones, sports arenas, green spaces, and clubhouse amenities in a phased, structured manner builds long-term trust in the market. Investors know they are buying into a project that will be well maintained and appreciated over the years — not just financially but in quality of life as well.

A Benchmark for Future Investments

The Prestige City has set a benchmark in Bengaluru for integrated township projects. The incredible returns across all asset classes are not just outliers but a result of strategic vision, robust execution, and location advantage.

What’s particularly impressive is that the appreciation isn’t skewed toward one category. Plots, apartments, and villas have all performed well — indicating broad market demand, efficient pricing strategy, and superior product quality. For investors, this is a reminder that early entry into a branded project in a growth corridor can yield disproportionate returns.

Final Thoughts: Why Early Investment Still Matters

The real estate journey of The Prestige City is a masterclass in the importance of timing, location, and developer reputation. Investors who entered early have seen exponential returns — in some cases, even better than stock market averages. The project proves that early-stage investments in credible, large-scale developments are among the best ways to build wealth in real estate.

As Bengaluru continues to grow and newer corridors develop, the lessons from Prestige City should guide future investment decisions. Keep an eye on upcoming infrastructure, developer credentials, and entry price points — and when the right opportunity appears, act fast.

Also read, Prestige Finsbury Park Resale Value | Bagalur

Author

  • Harsh Dev

    From construction dust to skyline views, keeps an eye on what’s next in the property world. Loves sharing updates that make the market easy to understand.

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