New Delhi – The National Capital Region (NCR) has emerged as the strongest market for Prestige Estates Projects Limited in the first quarter of FY26, contributing a commanding 59% share to the company’s record ₹12,126 crore in sales. This marks a pivotal moment for the South India-based developer, which has firmly established its footprint in North India through strategic expansion.
The surge in NCR’s contribution is primarily attributed to the successful launch of The Prestige City in Indirapuram, which includes the residential towers Mulberry and Oakwood. These projects collectively added 9.64 million square feet to Prestige’s development pipeline and saw overwhelming demand, with nearly 80% of the launched inventory sold during the initial release.
By surpassing even Bengaluru—the company’s traditional stronghold—which accounted for 21% of Q1 sales, NCR has become Prestige’s top-performing market for the quarter. Mumbai followed with a 12% contribution, while Hyderabad and other regions contributed 5% and 3%, respectively.
Also read, Prestige Estates Reports All-Time High Sales in Q1 FY26
“The exceptional performance in NCR demonstrates the rising strength of our brand beyond South India,” said Irfan Razack, Chairman and Managing Director of Prestige Group. “Our debut in the region has been met with enthusiastic response from buyers, and we intend to deepen our presence here.”
This success reflects Prestige’s broader national strategy and geographic diversification plan. With a mix of integrated townships, high-rise apartments, and plotted developments tailored for different buyer segments, the company has managed to resonate with customers across markets.
NCR’s performance in Q1 FY26 not only validates Prestige’s expansion blueprint but also sets the stage for further launches and investments in the North Indian real estate corridor.
Also read, Collections Soar to Rs 4522 Cr in Q1: Prestige’s Strongest Ever Quarter
