Netflix has strengthened its presence in India by opening a new office in HITEC City, Hyderabad. This is the company’s second major base in the country, alongside its headquarters in Mumbai.
The new office spans around 41,000 square feet in CapitaLand ITPH Block A, a prime commercial hub in HITEC City known for hosting global media and tech companies. The expansion highlights Hyderabad’s growing appeal as a destination for digital media, technology, and creative services.
The Hyderabad office will handle a variety of operations, including content creation, post-production, technical management, and vendor coordination. With this expansion, Netflix aims to deepen collaboration with regional entertainment industries such as Tollywood and Kollywood while supporting South India’s growing content ecosystem.
Hyderabad’s selection reflects its rise as a media-tech and innovation hub. The city has attracted multiple multinational corporations in recent years, thanks to strong infrastructure, a skilled workforce, and a cost-effective business environment. Netflix’s move adds to the growing trend of global companies choosing Hyderabad for their operations.
This expansion also strengthens Netflix’s ability to serve its increasingly diverse audience in India. By increasing operational capacity in Hyderabad, the streaming giant can enhance regional content production and improve engagement with viewers across the country.
Netflix continues to be one of India’s most popular streaming platforms, offering a mix of international and regional content. The new Hyderabad office reinforces the company’s commitment to the Indian market while contributing to the city’s economic growth and talent ecosystem.
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