Bengaluru – TVS Emerald, the real estate arm of the TVS Group, has acquired a prime 7.18-acre land parcel in Rayasandra, Southeast Bengaluru. The developer plans to launch a premium residential project on the site with an estimated revenue potential of over ₹700 crore.
This strategic acquisition further strengthens TVS Emerald’s footprint in Bengaluru’s high-growth real estate market, especially in emerging micro-markets like Rayasandra.
Rayasandra: A Fast-Growing Residential Hub in Bengaluru
Rayasandra, located near Electronic City and Sarjapur Road, is becoming a preferred destination for homebuyers and real estate investors. Its strategic location near major IT parks, reputed educational institutions, and arterial roads makes it ideal for premium residential developments. TVS Emerald’s new project is expected to attract professionals and families looking for well-connected, upscale housing options.
TVS Emerald’s Expansion Strategy in Bengaluru
With this acquisition, TVS Emerald has completed seven land deals in Bengaluru as part of its aggressive growth strategy. The company is positioning itself as a major player in the city’s mid- to premium housing segment.
Sriram Iyer, CEO of TVS Emerald, said:
“We are excited to expand our presence in Bengaluru with this project in Rayasandra. This location offers strong potential for a premium development given its connectivity and evolving infrastructure.”
Also read, Embassy Developments to Launch Premium Residential Project on 17.9 Acres in Whitefield, Bengaluru
About TVS Emerald
TVS Emerald is the real estate venture of the prestigious TVS Group, one of India’s most trusted industrial conglomerates. Headquartered in Chennai, the company is known for delivering high-quality homes on time, with a strong focus on customer satisfaction, transparency, and innovation. It has developed and launched several successful residential projects across Chennai and Bengaluru, offering a mix of apartments, villas, and plotted developments.
The company’s mission is to create living spaces that blend modern architecture with smart design, ensuring lasting value for homebuyers.
TVS Emerald’s Growing Development Pipeline
TVS Emerald has built a strong portfolio with multiple ongoing and upcoming projects. Its total development pipeline now spans over 8.2 million sq. ft., with a projected revenue of ₹5,300 crore. In Bengaluru, the company also holds a 10-acre land parcel in Sathnur, expected to generate ₹1,600 crore in sales.
Impact on Bengaluru Real Estate
- Rayasandra to gain further traction with the entry of a reputed developer
- High-end housing supply to increase, catering to IT professionals and affluent families
- Boost to investor confidence in Bengaluru’s emerging micro-markets
Also check out, Prestige Highland Hideaway
